Here’s Why Gen Z Gets Its Investment Advice From Social Media

By Natasha Gabrielle

Gen Z uses social media for many things, including learning about investing. Here’s why that might be.

Now more than ever, young people are turning to the internet and social media to gain new knowledge on various topics, including personal finance matters.

In April 2021, we conducted a survey of Gen Z and Millennial investors to learn more about what tools they use to learn about investing and how they invest. Results show that 91% of Gen Z (ages 18 to 24) use social media for investment advice. This is more than any other source of knowledge on the topic, including:

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