Millennials’ love affair with crypto is burning red-hot right now – two out of three say it’s more attractive than ever. Here’s why they like it so much.

By Sophie Kiderlin

Cryptocurrencies are all the rage right now, thanks to the likes of Tesla boss Elon Musk hyping up dogecoin, or some of the world’s most respected financial institutions making bitcoin available to their clients, right down to youngsters on social media snapping up digital coins for pennies and then paying for college.

The value of most digital tokens has gone through the roof. Search volumes for “crypto” on Google outpace those for “stocks” by a ratio of 5 to 1 right now. Everyone wants in and to “HODL” – slang in the crypto community for “hold on for dear life”, or hang on to your bitcoin, no matter how crazy the price goes.

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