By Imran Tariq
There are differing opinions on what defines a millennial (though they are generally considered to have been born between the very early 1980s and late 1990s), but with numbers totaling approximately 72 million, this cohort has become the most populus living adult generation in America. Thus, Wall Street pays attention to their immense purchasing power and investing behaviors.
According to a 2018 survey by CFA Institute, millennials cite, amongst their top money goals, to avoid living paycheck to paycheck and the ability to pay their monthly bills. They are also saving more money than older folks and, part and parcel, don’t like paying for costs that undermine one’s ability to save and invest. Here’s how this age group is changing the $35 trillion U.S. stock market.