With Reddit-backed investors storming the Street, traders decipher the gaming of GameStop

By Lizzy Gurdus

GameStop is seemingly unstoppable, at least temporarily.

Shares of the video game retailer and several other Reddit-anointed stocks soared higher in early Thursday trading as a community of young individual investors prolonged their war with professional money managers.

The action centers on short selling, a strategy in which investors borrow shares of a stock at a certain price expecting the market value to fall below that level when it’s time to pay for the borrowed shares. GameStop, AMC and Bed Bath & Beyond are among the most heavily shorted stocks in the marke

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